The heart behind Farsi Jewelers

For nearly three decades, Farsi Jewelers has designed and crafted custom jewelry for people in Sandy Springs, across metro Atlanta—and well beyond. The work is personal: your idea, built by someone who knows the craft, with you involved in every decision along the way.

It starts with a conversation. Whether it’s a custom engagement ring, an heirloom redesign, or a sentimental piece, every project starts with what you have in mind—then we sketch, model, and refine until the design is exactly right.

Technology has always been part of the craft here. In 2004, this studio was among the first in Georgia to adopt Matrix CAD, and the tools have evolved ever since—from early CNC mills to today’s high-precision 3D printing. New tools, same purpose: more precise designs, faster turnarounds, fewer surprises.

The same goes for stones. From offering moissanite when it was brand new to today’s lab-grown diamonds, the focus has stayed on what actually benefits you. Every diamond and gemstone — lab-grown or natural — is evaluated by a GIA Graduate Gemologist, so you know exactly what you’re getting.

The showroom is low-pressure. No hard sell, no manufactured urgency — just honest answers and work you can rely on.

Stop by our Sandy Springs showroom, send a text, call 770-206-8000, or schedule a visit.