About us

The Heart Behind Farsi Jewelers

Hi, I’m Kam, and I’ve been in the jewelry world for nearly three decades. I started Farsi Jewelers right here in Sandy Springs with a clear mission: to bring people’s jewelry dreams to life through creativity, craftsmanship, and personal care.

As a GIA-graduate gemologist and a hands-on designer, I don’t just run a jewelry store—I work with you to imagine, design, and create something that is uniquely yours. Whether it is a custom engagement ring, a modern heirloom, or a redesign of a sentimental piece, I collaborate with you to bring your vision to life.

Back in 2004, I was among the first in the area to adopt Matrix CAD software, moving towards the world of computerized jewelry design. I’ve watched the industry evolve from the old-fashioned CNC mills to today’s high-precision 3D printing, and I’ve welcomed every step of that transformation.

Innovation and adaptability are at the core of what I do. Whether it was lab-grown moissanite 25 years ago or today’s lab-grown diamonds, I have always stayed ahead of the curve and embraced the constant evolution of the jewelry industry. It isn't about staying up to date on trends; it is about acknowledging what you, the customer, will benefit from. 

When you visit Farsi Jewelers, you will be met with my genuine, humor-filled, and friendly attitude. Beyond that, you will recognize my keen focus on quality, ethics, and execution. Every piece I deliver is built to last for generations and designed to reflect your vision and your story.

Stop by the shop in Sandy Springs, send a text, or schedule a visit. I cannot wait to collaborate with you!